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Dubai Hosts DEAL 2018 To Advance African Leisure, Entertainment, and Amusement Sector

February 20, 2018

Dubai hosts The Dubai Entertainment and Leisure (DEAL) Show 2018 on 9-11 April 2018 at the Dubai World Trade Centre to provide an effective platform for the stakeholders within the African leisure, entertainment and amusement sector, as per International Expo Consults, the organizers of the show.

‘DEAL 2018’ trade show in Dubai set to propel the African leisure and amusement industries. Photo: DEAL Middle East Show

As Africa's booming population gets younger, African millennials are changing their consumer spending patterns, from markets to malls, where they can eat, socialize and get entertained at Family Entertainment Centers (FECs), which are mini theme-parks and are a collection of more than one attraction, apart from shopping.

As a response, key amusement parks in Egypt, Nigeria, Tunisia and South Africa were established and have attracted people around the African region and the concept is fast catching up within the other countries.

Themeparks and malls are set to be a crowd puller to raise the revenues to contribute to the GDP of African countries. Tourism in this region has seen a boost that is simultaneous to the economic growth being experienced across many parts of the continent. Reports predict that direct contribution of Travel & Tourism to GDP will increase by 4.8% per annum, to USD121.3bn which is approximately 3.2% of GDP by 2026.

“The amusement industry stakeholders including mall owners, retail operators, consultants and developers in Africa will immensely benefit by visiting the show in April this year. Each year we see a large representation of African trade visitors who visit our show to understand the on-ground industry developments. They strike deals with operators from across the globe that are present at our show. DEAL has been shaping the industry for close to two and a half decades and has made significant inroads and shaped several markets globally,” said Mr. Sharif Rahman, CEO, International Expo-Consults (IEC).

DEAL has led the amusement and entertainment space with its exhibitors at DEAL 2017 having signed multi-million dollar contracts in just 3 days. Foraying into the 24th edition, DEAL 2018 expects to witness an even larger gathering of key players and visitors in the amusement industry from Middle East, US, Mediterranean, Asian, and especially African countries.

“The future looks promising for the African amusement and leisure sector which has reported a steady growth on the revenue front. Africa has been growing in terms of tourism and infrastructure as well. Africa will see newer malls in the next couple of years and will be home to several global brands. The retail industry is taking shape on one hand, and so is the family entertainment industry and they are complementing each other,” added Mr. Sharif Rahman.

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