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ASI Offers First Operator-free VR Attraction To Transform The African Theme Park Experience

March 25, 2018

Amusement Services International (ASI) will unveil the Industry's first operator-free VR attraction at the Dubai Entertainment Amusement and Leisure show 2018 to transform the indoor themepark experience in Africa.

Globally the number of theme parks adopting VR technology as part of their offerings to increase attendance is rising. Photo: DEAL 2018 (Dubai Entertainment Amusement and Leisure)

Africa’s population is set to grow to 2.3 billion by 2050. In contrast to the rest of the world, however, its booming population is getting younger. With African millennials changing their consumer spending patterns, Virtual Reality (VR) sets to enter theme parks to transform the electronic entertainment sector.

Sharif Rahman, CEO of International Expo Consults (IEC), organisers of the region’s largest entertainment and leisure show DEAL 2018 and an expert in the industry stated that: “Virtual reality isn’t just for gamers, geeks and technophiles. Globally the number of theme parks adopting VR technology as part of their offerings to increase attendance is rising. While VR tech is still unfamiliar to most of the stakeholders in this industry, the paradigm shift is inevitable”.

With the utilization of haptic feedback suits and laser aiming controllers in the middle of a physical location, a user can experience a fully immersive experience. Such VR parks in Africa can attract people around the African region.

Especially in the Middle East and northern Africa market, footfalls at indoor theme parks and family entertainment centers at the malls increase during the summer months. VR parks would enjoy a similar popularity because of the intensive and immersive experience offered. Such parks would allow for round-the-year operations since they aren’t guided by an uncontrollable factor-the climate. 

Prakash Vivekanand, Managing Director, Amusement Services International LLC, said: “Virtual reality (VR) has been widely spoken about as the next big thing in the industry. We have now seen a full-fledged VR Park in Dubai and we will also see VR attractions adorn FECs in the coming days. In addition to VR, arcade games and simulators will still attract consumers. We have few new adventure and escape concepts that we are showcasing at DEAL 2018. These concepts will bring in another level of family engagement.”

“With the help of VR technology, we can recreate imagery and create situations which we couldn’t before. VR parks or VR based rides in theme parks have emerged all over the world including North America, Europe and Asia. Even in Dubai, there are many options for VR based rides in Hub Zero, Sega Republic, Magic Planet among others, but an exclusive VR based theme park like the recently launched project by Emaar in Dubai Mall would prove to be a game changer,” concluded Mr. Rahman.


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